"Please note all but one of the online retailers listed are LBS in addition to being online retailers and I’m sure sponsor local events and will fix your bike. The difference being they didn’t complain, they adapted to a changing market." Sure, great idea. adapt to a changing market, I hope you go on a bike trip to the interior of BC, break your fork internals, and find out that the LBS had to shut it's doors because all the kids in town shop Chain reaction with their allowance. Oh wait... maybe if the pootsquat nowhere shop became an Online shop... oh wait... their income and geography doesn't allow that. "Ask General Motors about it." If you're being sarcastic it's not coming through the internet clearly. If you used GM as any sort of business example in a positive light... my bailout tax dollars and the economy of Oshawa Ontario would like to disagree. GM spent years listening to what the market wants (the North American market) and since North American Consumers as a group are a bunch of idiots looking for the cheapest deal that makes them look the best. The GM products for the most part can't compete. If the market was allowed to dictate what was sold completely you'd still be idolizing Bender and hucking to flat. As a LBS employee, I get many calls a week where someone is looking for information on a certain product, it's compatibilities, specs and quality. Then they turn around and buy it online. Time is money, and experience and knowledge are irreplaceable, good luck having an informative realtime conversation with you info@obs.com. Oh yeah... Some of the below principles apply. [L= http://sendables.jibjab.com/originals/big_box_mart] http://sendables.jibjab.com/originals/big_box_mart[/L]